Create your very own story-rich brand foundation that’s the perfect balance of Soul + System
A 3 phase philosophy and pliable methodology taught through 10 self-paced lessons to create a brand that's anchored in YOU, and hypnotic to those who are searching for your magic.
This is not another lame framework, it’s a whole new perspective – InnerWorld Branding: Bone was designed for the sensitive, introverted, spiritual, soft-natured, intuitive souls who dream of birthing a brand her younger self would be infatuated with, but find traditional branding too loud, too stuffy, too complicated, and too much like wearing someone else's skin – ew.
You want to follow the prompts from your soul, but so far, it's going more like this...
You’re drowning in unexpressed downloads – voice notes to yourself that never become anything. Journals full of wisdom you can't translate into anything tangible. Ideas that feel huge and important but have nowhere to call home. You know you want to create something special, but don’t know how to bring it into form.
You’ve tried to follow cookie-cutter frameworks and conventional branding advice, but nothing feels right in your bones, so you end up dropping the work you’ve tried to do.
You’re conscious, spiritual and intuitive...which is a big reason why conventional/traditional branding and marketing puts you off and makes you feel icky. Everything feels too ‘more, more, more’ – more wins, more followers, more clients, over anything else – you feel they centre money much more than the human behind the brand!
You want to be a part of building a better world – whether you’re just starting out or reinventing what you already have, either way, you know you’re destined to make wider and greater impact to the lives of others, but you can't structure yourself and your work into something that will take you towards that vision.
You may find it hard to say “this is who I am, and this is what I do for people”. You know you’re good at what you do, but you find it hard to take ownership of and articulate the literal transformation you help others go through, and the power that gives you!! You may also be multifaceted, which makes it harder to articulate and pull everything together – but that's the very thing that can make you great.
If you’re rebuilding, realigning or pivoting what you already have, you may be trying to figure out where you want to go and what to hone in on.
You feel a huge desire to know who you’re speaking to and who you’re serving – whether you’re just starting out, or shifting who you’re speaking to in your rebuild, you want to get to know your people on a deeper level.
Create a brand foundation (the bone that supports everything else!) From The Inside-Out – Not The Outside In…
Form the basis of a conscious, heart-led business by establishing what you hold close and how these beliefs influence the way you operate.
Confidently declare WHY you're here, right now, in this body, to help build a better world – creating a gateway you can channel your vision and purpose through.
Get clear on your innate gifts and what makes you different and unique in your space. Make your people be drawn to you through resonance, not search terms – be recognised for who you truly are, not just categorised by what you do.
Get to know exactly WHO your Kindred Audience™ are and how to BOND with them. You’ll see precisely how you can use your magic to create value for and serve them.
Architect an offer suite thats powerful to your Kindred Audience™ + built around you – your beliefs, your experiences, your gifts – so you can deliver your work in a way that's sustainable, not something you'll be dreading or burnt out by in six months.
Once these foundations are in place, here's how you'll express yourself through your brand:
Create everything straight from your InnerWorld, not from cookie-cutter frameworks, strategies or trends that were never yours to begin with.
Have a SOLID point of view and way to differentiate yourself in your space, all built upon your story, experiences and uniqueness.
Have a vault of messaging ready to go, so sharing your brand and your work with your Kindred Audience™ feels effortless.
Market yourself and your work in a way that honours both your integrity and your Kindred Audience's sovereignty – no awkwardness or discomfort around inviting them into your world.
You wont just have a brand – you’ll have a portal.
At the heart of it, you'll leave with a brand that’s an authentic extension and version of you, and anchored in your InnerWorld. The brand you create won’t be for show – it’ll be a portal, a solid container that allows your creative energy to flow with direction and intention.
A 3 Phase Philosophy & Method – Get Access As Soon As You Invest!
Phase One: Anchor
Phase One: Anchor, is where you begin – and beginning means going inward before you go anywhere else! In this phase, you’ll be unmasking, getting real, and diving deep into your InnerWorld, and drawing all of that up to the surface to form the anchor – the bone of your brand.
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Lesson 1: Core Values
Lesson 2; Experiences & Worldview
Lesson 3: Vision & Purpose
Phase Two: Bond
Phase Two: Bond, is about getting powerfully clear on who exactly your Kindred Audience™ are, what they're moving through, how your work meets them there and how you can bond with them on a human level!
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Lesson 4: Kindred Audience
Lesson 5: Offer Suite
Phase Three: Express
Phase 3: Express, is where everything you've created in the previous two phases begins to show up in the world – this is all of the outward expression of the inner foundation you've already laid.
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Lesson 6: Messaging
Lesson 7 + 8: Marketing & Kindred Audience Journey
Lesson 9: Marketing & Storytelling
Lesson 10: Visual & Verbal Identity
Teachings are delivered through audio lessons on this website. This isn't a course that hands you information and leaves you wondering what the hell to do with it...you'll apply what you've absorbed through implementation tasks (Canva Whiteboards) and guides (Notion), each one designed from scratch by me to guide you into real practice, not just knowledge!
WHO IS BONE FOR?Astrologers, healers, coaches, nervous system / somatic practitioners, creators, life coaches, writers, reiki masters, holistic therapists, energy workers, tarot readers, mystics, yoga instructors, conscious leaders, psychics, mediums, spiritual teachers, wellness guides, artists, breathwork facilitators.
Butttt, it you’re a service provider and…
You’re rebuilding your life path, moving away from what society or others tell you should want, and/or creating a life that feels and looks like YOURS. You’re creating a life that truly looks like something your younger self would be so hyped about!
Maybe you’re seeing this journey as another form of inner work or spiritual work – as healing. You want your brand/business to give you space to unmask and be yourself and create your life's work.
You are quietly ambitious – of course you want to be successful, but to you, success looks like freedom, peace, slowness and a comfortable income. You’re not interested in being a millionaire, you just want a cosy life.
You’re deeply attuned to your InnerWorld and emotions – open-minded, and spiritually and energetically literate.
Yes, you’re creating a life and a business to give yourself many things...but it's also because you’re human-centred, want to serve others, give back, and want to bring back the sense of community we've lost in the collective.
Then regardless of the work you do, Bone is for you!
MEET YOUR GUIDE:
Halò, I’m Alana
I've got a Marketing degree – something I genuinely forget half the time, because it's not where any of this actually came from. Everything that actually works inside IWB: Bone, I learnt by living through every misaligned framework myself first and working with clients who’ve experienced the same, not from inside a lecture hall.
I've spent 6 years working as a graphic designer and brand strategist, alongside women just like you – sensitive, soul-led, quietly ambitious, who all needed a completely different way into the world of branding, because the conventional route was never built for women like us.
IWB: Bone isn't generic spiel and templates stitched together...it's a collection of thoughtful teachings and tasks assembled in the exact order I wish someone had walked me through, back when I was drowning in half-finished attempts of my own. Every single thing inside IWB exists because I needed it first, and it simply didn't exist yet – so I created it!!
I'm not here to teach you another lame framework, i'm handing you a new perspective – the exact process that took me from masking, from burnout, from a thousand half-finished attempts at branding myself, to a brand that's fully, unmistakably anchored in my InnerWorld and an authentic extension of me...and I'm inviting you to come create yours <3
Frequently Asked Questions
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InnerWorld Branding: Bone is my signature offer – a self-paced course where the logical and the intuitive meets. It’s created to guide service providers through the process of creating their own brand foundation from the inside out. Bone gives you the chance to create a living, breathing foundation you can actually build on – you’ll graduate from Bone with everything you need to birth your founder-led brand into the world.
The course features 10 audio lessons + implementation tasks, templates and guides!
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Bone was created for soul-led, heart-led, human-centred, impact-led, values-led (whichever label fits you!!) women who want to help shape a better world through sharing their gifts and meaningful work – women creating a life that actually feels and looks like theirs, away from societal pressure and expectation!
It goes a step further, too, by being moulded specifically around how sensitive, soft, intuitive, quietly ambitious women like to work.
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4 pre-recorded intro videos.
10 pre-recorded audio lessons – where I share the teaching and guidance behind each topic.
5 intuitive and interactive implementation tasks.
5 informative and supportive guides and templates.
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You can access the course on any device with an internet connection, including phones, tablets, and computers.
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You will be granted life long access to Bone. You can check out the full Terms & Conditions for the course here.
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Yes!! Bone is perfect for those who've outgrown their current brand – whether that's outgrowing your business capacity, or simply outgrowing who you were when you built it.
Whether you're rebuilding, reinventing, rebranding or pivoting, Bone will guide you into creating a brand that can hold the bigger vision you're growing into.
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Nope, not at all!! Bone is actually perfect if you have no prior branding, marketing or messaging knowledge whatsoever. I start from the ground up, ensuring everything needed to create the foundation – the bone – is covered.
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Non at all!
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Due to the digital nature of the Course and its content, and the immediate access granted upon purchase and sign-up, all sales are final, and refunds are not permitted under any circumstances. You can check out the full Terms & Conditions for the course here.
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You don’t! There is a specific lesson + guide to help you create your offer suite within the course.
That being said, I do recommend having some idea of what you'd like to share with the world – but Bone will help you get crystal clear on how to package your expertise in a way thats powerful to your kindred audience + built around you, so you can deliver your work in a way that's sustainable, not something you'll be dreading or burnt out by in six months.
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Bone is designed specifically for service-based, founder-led brands whose offer is rooted in who they are, not what they're manufacturing. If you're selling physical products, the brand foundation still matters, but Bone's teachings, tasks and guides are built around the nuances of service-led work, so it won't be the right fit for a product-based business.
Have a question that isn't listed? feel free to email me!
Having an InnerWorld Brand™ anchored in you will allow you to have...
LESS SECOND-GUESSING
Thanks to having the bone of your brand solidified – a brand foundation anchored in you and your InnerWorld – you'll stop asking yourself “am I doing this right?” every time you make a decision – you’ll be able to trust yourself and your intuition.
A VAULT, NOT A BLANK PAGE
With a bank of messaging created entirely from your InnerWorld, you'll never sit staring at a blank screen again wondering what the hell to say!
KINDRED CLIENTS, NOT JUST CLIENTS
When your Kindred Audience™ work is done the IWB way, you'll stop attracting people who feel off and start attracting people who genuinely get you, and you get them – no twenty-minute discovery calls just to work that out.
MARKETING WITHOUT THE CRINGE
Toying with the thought of hitting ‘post’ will stop feeling like an act of bravery that makes you want to vomit – you'll finally market your work without the guilt, the awkwardness, or the urge to delete everything and crawl into bed five minutes later.
AN OFFER SUITE THAT DOESN'T DRAIN YOU
Because your offers will be centred around your actual capacity and gifts (not what you thought you should sell), delivering your work will feel sustainable instead of something you're quietly dreading.
NO MORE BORROWED FRAMEWORKS
Everything you create – content, offers, your entire brand – will flow from your InnerWorld, not from whatever seems to be working for someone else.
A BRAND THAT FEELS LIKE COMING BACK TO A COSY HOME
Instead of a brand that performs, you'll have one that's a genuine extension of you – a portal your creative energy can actually flow through, instead of dissipating into a thousand ideas.
Join the ones doing branding differently – if you finish IWB: Bone, the version of you who almost gave up on branding altogether won't recognise you!